Ways of Seeing - 1748 Words

Ways Of Seeing (Chapter 7) In today’s world, marketers and advertisers are fighting for every spot they get to display their ads and market their products. The ultimate aim is to get as much exposure as possible. This in turn, they hope, will translate into sales. The literature â€Å"Ways of Seeing – Part 7† underlines the theory of publicity. I chose this literature because it elucidates the backbone of marketing and advertising – publicity. It interests me because designers and advertisers revolve their careers around for many years in order to obtain ‘Publicity’. ‘Kodak sells film but they doesn’t publicize film. They publicize memories’ (Theodore†¦show more content†¦Berger highlights this difference by giving examples of Mrs. Siddons by Gainsborough and Andy Warhol’s Marilyn Monroe which, although have outstanding elements of a painting but fail to be ‘objects of envy’. When looking into the differences between publicity and oil paintings, another consideration is the tense with which it is referred to. While the subject of oil paintings associate to the moment they are created in, the contents of publicity refer to the possibilities of a superior future enhanced by the product. Also, oil paintings are a possession of permanent nature or precisely, a depiction of the present lasting for the future, which in case of publicity is only the probable imagination of the future. Lastly, there come monetary differences. Oil paintings are created for that class of the society who posses wealth. Conversely, publicity is designed for that class of people whose lives would be superior by the presence of the publicized product. In spite of having these variations, publicity and oil paintings share a common visual language. Berger supports this resemblance by various comparisons of oil paintings and publicity images placed side by side, which vary only because publicity includes some quotations. Another similarity that Berger has pointed is the way message is conveyed across by both art forms taking reference from history. Among all the assertions Berger has made, the most indisputable is the social and political association madeShow MoreRelatedCommentary and Analysis of Ways of Seeing by John Berger 1198 Words   |  5 Pagesadvertising, the power of it is to promise the customers to become the way it shows on television. The article â€Å"Ways of seeing† written by John Berger aims to analyze the relationship between art and the society. Rather than describe Berger as a poet or artist, people would think it more suitable to describe him as a cultural philosopher because of his profound and impressed interpretations. This article is one of the topics of â€Å"Ways of seeing† which is around the theme of â€Å"publicity†, a word used as advertisingRead MoreChapter 3 Summary, Ways of Seeing Essay705 Words   |  3 PagesIn Chapter 3 of his book, â€Å"Ways of Seeing†, John Berger argues that in western nude art and present day media, that women are largely shown and treated as objects upon whom power is asserted by men either as figures in the canvas or as spectators. Berger’s purpose is to make readers aware of how the perception of women in the art so that they will recognize the evolution of western cultured art. Berger begins by claiming that in nude art the â€Å"presence† of a man is that of an actor who assertsRead MoreHow We Learn in John Bergers Ways of Seeing808 Words   |  4 Pagestheir parents do it. As they grow into a teenagers, they give names to things based on what they have heard from their friends and social media. This pattern carries into adulthood. The way we identify things reflects the progression of understanding art featuring woman, as explored in John Berger’s Ways of Seeing. He presents the idea in chapter three that woman were portrayed in art since the beginning and how it transcends to modern times. His main points surround the portrayal of woman throughoutRead MoreThe Reading Ways Of Seeing By John Berger And Banking Concepts Of Education By Paulo Freire1156 Words   |  5 Pagesand changed in both ways in the two reading Ways of Seeing by John Berger and Banking Concepts of Education by Paulo Freire. While the first half of Ways of Seeing consi sts of possible positive aspects of the worlds perspective, the second half consists of the negative effects that the influences of the world have on perspectives. Also, Banking Concepts of Education provides us with the negative influences on perspective through perspective. In the first 66 pages of Ways of Seeing, John Berger claimsRead MoreWay of Seeing, by John Berger and Susan Bordo’s Beauty (Re)discover The Male Body954 Words   |  4 PagesSusan Bordo and John Berger writes’ an argumentative essay in relation to how viewing images have an effect on the way we interpret images. Moreover, these arguments come into union to show what society plants into our minds acts itself out when viewing pictures. Both Susan Bordo and John Berger shows that based on assumptions this is what causes us to perceive an image in a certain way. Learning assumption plays into our everyday lives and both authors bring them into reality. In Susan Bordo’sRead MoreWays of Seeing949 Words   |  4 PagesZach Porterfield Introduction to Media, Society, and the Arts John Bergers  Ways of Seeing Response John Berger has shown how to take any image, whether it is a painting, an advertisement, or a picture, and dissect it into a branching, almost fractal, network of deeper meanings. He has done this by changing observational techniques of looking at the image; by focusing in on specific areas within the image to reveal scenes within the overall scene or by controlling the arrangement in whichRead More A Woman Pouring Milk Essay639 Words   |  3 PagesA Woman Pouring Milk In Ways of Seeing by John Berger, the way we have been taught to observe, learn and analyze art is criticized. Berger describes static images are an appearance that has been taken out of context, out of its original time and setting. He states that any image encompasses a way of seeing. The way we see a specific image is based on perspective. A piece of art can be interpreted in various ways; it is relative to every person. Throughout the text, Berger illustrates the Read MoreHow Art Is Art?1457 Words   |  6 Pagesand everywhere you go there is art, but art is more than pictures hanging upon a wall and is more than the paintings that painter John Berger references in his essay â€Å"Ways of Seeing†. Art is not one definable thing, but is of many origins and form. Paintings are art, poetry is art, music is art and so much more. There is simply no way to avoid it. Art has an impact on all of us whether we admit it or not, whether it be posters hanging on our walls or music playing in the background. However, in mostRead MoreEssay on Social Inequalities Perpetuated Through Advertisements1571 Words   |  7 Pagesthe reader to break the ad apart and dissect not only its intended but also its implied meaning. Advertisements are created to sell a product by making it seem that it is necessary for the individual viewing the ad to purchase the product. In many ways advertise ments manipulate peoples ideas and beliefs without their knowledge by using certain stereotypes and ideologies as their backdrop. There are three parts to dissecting the Ad, the first part is to get the overall impression that the ad givesRead More Visualization Essay1858 Words   |  8 Pages When we are born, we can see but we cannot put anything into words. When we’re older we visualize. Visualization is the way we interact with the world. Dillard discusses how some people who have corrected and restored their sight from blindness are delighted with their sight. They see things as they really are in a way that those who always see things cannot. Like an object is seen in shape and color rather than in its name and purposes. Those that have not seen never take the beauty of sight for